Product Manager Job Description & Responsibilities

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Product Manager Job Description - Career Responsibilities

Job Title

Product Manager

Duties and Responsibilities

1) Responsible to plan execute strategic product plans for assigned product categories.

2) Manage product lifecycle including marketing plan and strategy, product launch, launching of updates new versions of product and the ending of product life.

3) Responsible to measure report successes and failures within product category including profit loss.

4) Remain competitive and up to date on industry through trade magazines, blogs, and forums; Identifying market trends needs; presenting new ideas based on these.

5) Responsible to conduct analyze market research.

6) Collect initial product forecasts.

7) Responsible to create communicate key selling points.

8) Assist with packaging design and needs other design content.

9) Responsible for creating marketing materials like packaging inserts.

10) Collect feedback on product performance; evaluating future changes improvements.

11) Responsible to contribute to social media and other online reviews provide appropriate comments to maintain high standards.

12) Responsible for conducting training on new products.

13) Responsible for reviewing retail displays; managing logo licensing; managing strategic product partnerships including co-branding opportunities.

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