What Does 'Brand Communication Strategy' Mean?

Category: Glossary, Type: Marketing

The Meaing of Brand Communication Strategy

Part of your marketing strategy. the brand communication strategy determines how the brand communicates with market. the strategy contains both a verbal 'language code' and a graphic dimension. the elements contained in strategy must be consistent with each another and result from the brand identity, so that the messages released to world determine its value and gather loyal clients around it.

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Category: Glossary, Type: Marketing