What Does 'Consumer Psychology' Mean?

Category: Glossary, Type: Other

The Meaing of Consumer Psychology

Clients are those who are part of success of a business, as an expanding organization is one that has a target audience that it means to retain. From a marketing point of view, to execute an effective business promotion it is very necessary to reflect on customer's consumption habits.

Consumer psychology is the discipline that reflects on behavior of buyers in order to understand which factors are decisive from the point of view of affect and impact for a buyer to select a particular product and not another.

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Category: Glossary, Type: Other