What Does 'Guerrilla Marketing' Mean?

Category: Glossary, Type: Marketing

The Meaing of Guerrilla Marketing

A form similar to viral marketing consisting in promoting the brand and products utilizing unconventional techniques. depending on target group, guerrilla marketing is manifested, as an example, by spraying inscriptions on walls, wearing clothes with brand-related elements or sticking stickers at public transport stops.

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Category: Glossary, Type: Marketing