JobDescriptionsAndDuties

What Does 'Telemarketing' Mean?

Category: Glossary, Type: Other

The Meaing of Telemarketing

Telemarketing is one of newest direct marketing tools. Potential clients are contacted by telephone by organizations or call centers appointed to convey the offer. Like any another direct marketing action, the recipients are extracted on basis of sure socio-demographic characteristics and make up what is called a 'list' in jargon. Call center operators turn into real telesellers by obtaining a commission on sales or a substantial productivity bonus based on sales generated.

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Category: Glossary, Type: Other