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Writing The Right Cover Letter

A cover letter is the first impression you make on a recruiter. You want to show that you're the most suitable candidate for the position and as a result are invited for an interview. For example, you can opt for a targeted or open cover letter. We will now show you here how you write this well and convincingly.

Preparation of a cover letter

Good preparation is half the battle, also when it comes to writing a cover letter. Read the vacancy carefully in advance. This way you know exactly what the job entails and you know the qualities that the employer is looking for. Include the training and experience requested in the vacancy as well as possible in your cover letter. In addition, it's nice to know what kind of organization you end up with when applying for the position. Google the company and try to speak to people who know the organization or even the contact person behind the vacancy. This is a great moment to leave a good impression.

Targeted cover letter

The first part of an application consists of a cover letter with a curriculum vitae, or the resume. This written application serves as the first selection method for the recruiter or employer. You must distinguish yourself from other candidates with your cover letter and resume. To help you with this, we explain a specific cover letter in this article.

Open cover letter

If you would like to work for a certain company where no vacancies are currently available, you can send an open cover letter. The content of such an open cover letter doesn't differ much from that of a targeted cover letter. Instead of emphasizing your knowledge and skills that fit the position, you now emphasize your genuine interest in the company. In your letter you clearly state why you as an employee would be a good asset to the company.

Cover letter structure

In your cover letter, it's of course not intended that you repeat the content of your resume. But what is a good cover letter? We help you by clearly putting together the structure of your cover letter. By including this classification when you write your letter, you know what you can state and you don't forget important information. We go through the construction step by step with you:


In the introduction you describe where you encountered the vacancy and you clearly show your enthusiasm about it. Indicate that you want to apply for the position. Call the organization in advance and ask about the current status of the vacancy and more information about the company. Then name the person you spoke with in the introduction.


Indicate here why you're an asset to the company. Show clearly what you have to offer that matches the position. Indicate that you understand what the company is looking for in an employee and that you fill this void with your skills and knowledge. Provide new information in addition to what is already stated in your resume. For example, go deeper into the job description, use information that you have collected in the above-mentioned telephone conversation, or information that you have obtained through third parties.


Highlight two relevant features that appear in your resume to show that you're the suitable match for the position. This is in line with your motivation in the previous paragraph. Emphasize these properties with examples from the past or from your resume. Don't try to repeat the information in your resume, but rather offer new information about yourself.


Closing your cover letter is best kept concise and quickly comes down to a formal conclusion. It's very important to indicate that you would like to be invited for a personal interview to explain your letter and resume. Use active ("I would like to introduce myself in a personal conversation") instead of passive language ("I hope I can come for an interview").


By mentioning your competences in your cover letter, you indicate which capabilities you have that require insight, skill, knowledge and a correct attitude. These capabilities help you achieve goals in specific work situations and these are skills that you have learned through experience. Based on competencies, an employer can determine whether you're the right person for the position and whether you're suitable to work within the company. Employers no longer want to know what you know, but what you can do. By incorporating these competencies in your cover letter you have the opportunity to emphasize and respond to the points in which you excel as an employee. Examples of competencies are assertiveness, involvement, collegiality, initiative, networking and dealing with work pressure.


We then come to the point where you analyze your cover letter. Below are some examples of points that an employer would like to see in your cover letter. So try to include as many as possible, if not all, points in your letter.

A clear motivation and ambition

  • Short and powerful language for good readability
  • Your most relevant competences for the position
  • A tone that matches the position you're applying for
  • Honesty and therefore correspondence of facts with, for example, your LinkedIn profile

And then there are of course the points that you should leave out:

Cliches or standard sentences

  • Start the first sentence with "I", or start too many sentences with "I".
  • Use of abbreviations
  • Typing and spelling errors
  • Repeat all information from your resume
  • Have someone else check your cover letter after you have checked it yourself. This can point you to sentences that aren't pleasant to walk on, missing information, or spelling mistakes that you have read about yourself.

Now the resume!

A good resume also needs a good resume. Here you can put all your knowledge and skills for which you have no place in your cover letter. Place this point under each other. The most used order is from most recent work experience to least recent training. Below that you can place relevant hobbies and courses. We have a resume example for you on the website, so that your resume will look like a bit too soon.

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