How Do You Write a Blog Post

Home | Blog | How Do You Write a Blog Post

You need to write a good blog posts and need to learn how. We can help you by reading this guide which contains seven essential steps:

1. Choose one well-defined topic

Choose one topic and build the entire text around it. One well-structured message arrives much better than five different ones, and readers who don't know which way you want to leave will be quicker. If your text comes across as a bit confused or people aren't sure what exactly you want to say, it's often because you've to define your subject more strongly.

2. Make sure your text appeals to readers

Your writing style should be informal - a blog isn't a scientific publication or note.

Try to put yourself in the reader's position: think about why your topic is also important to the reader, and which needs it meets.

Pay close attention to the knowledge that your blog assumes (eg correlation, replication, methodology,...). Be sure to explain all terms that are specific to your discipline, and it certainly doesn't hurt to briefly explain general scientific concepts as well.

3. Write a good title and intro (tip: do this at the end)

The title and intro are the most important of your entire text. There is a good chance that readers will only see the title, and hopefully also the intro, and will decide whether or not to read on that basis. The title and intro should draw the reader into your text.

Make sure the title and intro make it clear what your blog is about, and why it matters to the reader. Do not write a mysterious title in hopes of intriguing the reader.

Writing a good title and intro is the hardest. We recommend that you do this only at the end. Then you've a good view of the entire text and it's easier to see what the important lines are that should be reflected in the intro.

An intro is quite short and sweet: maximum three sentences.

4. Write a text that is pleasant to read

Make sure your sentences don't get too long, and don't use too many clauses.

Intertitles make your text more accessible and help the reader to process your text better.

One or more images also make your text attractive and invite reading.

Examples and stories can often explain difficult concepts quickly. This makes the text more concrete and ensures that readers can empathize better.

In line with practice: what practical changes or considerations does your subject entail?

5. Ask a 'layman' to read your text

It's always a good idea to have your text read by friends, colleagues or family members who have no prior knowledge of the subject. They often look at your text from a different perspective and will undoubtedly give some comments that you had not thought of yourself.

7. Writer's block?

A blank screen sometimes makes it very difficult to start with a text, the more you try to keep all the previous tips in mind. A good tip is to start by simply writing down everything you think and what you want to say about your chosen topic. When you've some material you can start to structure, deepen, and edit it.

Share on Facebook Share on Twitter Share on LinkedIn
Back to top
Home | Cookie Policy | Terms of Use | Privacy Policy
Copyright 2011 - 2022 - All Rights Reserved