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The Perfect Application Letter


Making an Exceellent Job Application Letter - 2 Parts

Part (1): The basis

The basis is clear: no spelling errors, no more than one page and clearly explain why you're the most suitable person for the position. But how do you ensure that your letter stands out? Our consultants give you their personal tips so that you can write the perfect letter of application!

1. Adjust your writing style

Take a good look at the culture of the organization and adjust your writing style accordingly. The appropriate writing style for a creative position or for a position as a lawyer varies widely, so pay attention to your wording and connect as closely as possible to the world of the organization.

2. Do research

Get enough knowledge about the organization: take a good look at the website and go through the social channels. What exactly did your interest in the organization arouse? Include this in your letter so that you immediately make clear that you're well informed.

3. Open strong

Starting your letter with "Following your job posting that I saw on .." is of course not very creative. Make the reader enthusiastic and curious with your first sentence! Open with something personal, a striking example, or something else with which you immediately demonstrate your enthusiasm.


Substructure Always substantiate your claims. Don't just say 'I love working in financial services' but always put it behind such a sentence 'because' plus your explanation. In your explanation you can work with concrete examples so that the reader immediately understands why.

5. Examples

Not only say that you're suitable, but also give examples of why you're suitable. Use some concrete examples in your letter and build them up as follows: tell what you did, how you did it and what the results were. In this way you substantiate your suitability for the position.

6. To the Point

Make sure you come to the point and don't use unnecessarily long sentences. Show with few - but strong - words what qualities you possess and why you fit well into the position or the organization. Words such as 'whole' are unnecessary. When you indicate that you have a lot of experience in something, it adds nothing to say that you have a lot of experience .

7. Click

The personal click between the organization and the person becomes more important than the competencies. Therefore, look for why you're the right person for this organization. For example, does the organization have a sports team that suits you completely? Name that!

8. Ambitions

Make clear what your ambitions are. What do you want to learn and how? How do you want to develop your position? Use powerful words for this and avoid 'hopefully' or 'I should'. After all, you're convinced of your knowledge, skills and ambitions!

Part (2): Advanced

1. No summary of your resume

Your letter must be a supplement to your resume and a motivation for the position and for the organization. Don't make a summary of your resume from your letter, but rather a supplement. Take the opportunity in your letter to bring the facts from your resume to life with examples.

2. Personal

Stay away from meaningless words such as spontaneous, driven, flexible or assertive. These are general features that don't say much about what makes you special. Therefore, use words that specifically say something about your characteristics or make it concrete. For example, I'm always the first to call; 'Yes Nice! I'll take care of it 'if something needs to be organized.

3. Make connections

If you have these personal characteristics on paper, connect them with the values ​​or job requirements of the organization. For example, are you very sporty? Then explain how this contributes to the result orientation in your work.

4. Personal brand

Show who you are! What do you stand for, what do you occupy in your free time and what do you have a passion for? With answers to these questions you introduce the reader to you. This way you can distinguish yourself from other applicants with a similar resume. Do you want to read more about your personal brand? Then read this blog about personal branding .

5. Inquisitive

If you're at the start of your career, chances are that you don't yet have all the skills that are required. It's not the best move to indicate that you would like to learn when it comes to the qualities you have requested. You don't apply for a course, but for a position that you're super good at. You want to make clear immediately what you have to offer in an application. Please note: you can of course indicate that you consider training opportunities important, because you would like to grow further. You thereby indicate that you're also ambitious.

6. Bouncer

Finish your letter with a bouncer. Why are you more suitable than others? What makes you special? Why do we have to invite you? If it's difficult for you as a starter to say this about yourself, ask colleagues from your side job, family or friends.

7. Conclusion

In the conclusion of your letter you state what you ultimately want to achieve with your letter and that's of course to be invited for an interview. Never put this in: I 'hope' to be invited for a conversation, that sounds far too uncertain, so I 'think' that I'm suitable for this position. No, of course you're convinced that you can handle the position!

8. Online visibility

Consultants always look online to see who they have before them. Make sure your LinkedIn profile is the same as what you have in your resume. It's always positive if you have a number of recommendations from (former) colleagues there. Or mention references on your resume. Always ask someone first if he wants to be a sponsor for you.

Read more articles in our blog.

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