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Social Media Management

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Social media started out as a fun way to connect with family and friends, and has now become an affordable, vital marketing strategy for companies of all sizes. Unfortunately, many companies are overwhelmed by all the tasks needed to manage multiple messages on many social media accounts and hire experts to take care of them. If you like to tweet, grab and share, you might want to start a social media management company.

Here are the steps and tips to get started.

What do social media managers do?

As with virtual assistants, social media managers can offer a variety of services depending on their expertise and the needs of their clients. Services may include:

- Develop marketing strategies based on customer goals.
- Social media account set up.
- Place images and text on behalf of the customer.
- Stay informed and share on trends and news that are relevant to the customer's business.
- Increase the number of followers
- Community facilitation of the customer's target market.
- Customer service for the customer.
- Marketing analysis.

Pros and cons of Social Media Management

There are many good reasons to consider starting a social media management company, including:

- Get paid to use social media, if that's something you already enjoy doing.
- It doesn't take a lot of investment or equipment to get started, specially if you already have a computer and internet service.
- You can run the business from home, or wherever you have access to the internet.
- You can focus on one or the few social media sites that you know best, instead of knowing every social media platform.
- The need for social media managers continues to grow as more solo entrepreneurs, freelancers and small businesses outsource this task.

There are of course a few drawbacks to starting a social media management company.

- Social media is a challenge for a person who manages his profile, it's even harder to manage the profiles of different companies.
- Not all companies understand the power of social media, so maybe you should sell them with the benefits that you can offer.
- You represent the company, not yourself, when you're doing social media for others. This means that you must act on behalf of it based on its tone and attitude.
- You must keep abreast of changes to the policies, algorithms and other aspects of each social media platform so that your efforts for the benefit of the customer continue to produce results.
- In addition to a good understanding of how you can address your customers' target audience, you must also be able to create images to attract them to the mail in the first place.
- You will probably have to invest in tools such as planning services and royalty-free images and graphic editing software.

What does it take to be a social media manager?

While social media management courses are popping up, becoming a social media manager requires more than just education. That said, there are things that social media managers need to know about how to make a good selfie.

1. Gain insight into social media as a marketing tool. It's one thing to get a lot of followers for a YouTube feed for cat tractors, it's another to build a follower for a business. Social media marketing is different from traditional marketing. That's why many companies struggle with it. Social media is about having an interesting, informative and / or entertaining conversation with the market.

2. Knowledge of the nuances of the different platforms. There is no one-size-fits-all when it comes to posting on social media. Each platform has its rules and methods for the best marketing practices. How a company promotes on Instegram must be different from how it's marketed on LinkedIn, because every platform is enormously different.

3. The ability to develop strategies that meet customer objectives. Effective marketing of social media requires setting goals and developing a plan. Social media managers should also help clients understand social media and how they work and work with them to develop goals that best suit social media. Research shows, for example, that there is little sales through social media. However, social media are effective in building loyalty and trust, so engagement and list building are better goals than selling.

4. Being able to record the client's voice. If the customer is nice and quirky, social media messages should reflect that.

5. The ability to manage various social media platforms for many customers. There are numerous tools, such as Hootsuite to manage platforms, but organization and a plan are crucial to ensure that every customer meets his social media needs.

How to start a social media company:

Before you start a social media management company, you must ensure that you have the basic knowledge and dedication to stick to it. When you're ready to get started, here are the steps to take:

1. Build your own social media follow. More than a large number of followers, you should have influence. A large number of followers means nothing if none of them pay attention to what you post. Your goal is to develop an appendix that appeals to you. That means they comment, share or like what you post. One way to quantify your influence is through Klout, PeerIndex " Brandwatch " or Kred, which track your activities on social media and assign a score that reflects your influence.

2. Study social media. Social media platforms are changing and the marketing tactics to use them are evolving, which requires that you keep abreast of these changes and trends. Also pay attention to people with a lot of involvement on social media. What kinds of things do they post that make people respond?

3. Determine which services you offer.You can offer different packages, such as a startup service that creates the accounts and then returns the management to the client and / or a package with full services that does everything from creating the accounts, posting content and moderating the community. While deciding what you have to offer, consider whether there are sectors in which you want to concentrate. For example, you can be a social media manager for brokers or authors. Finally, determine on which platforms you specialize. Although you know that something from all major platforms is important, it's sometimes better to focus on a few that deliver great results for the customer's industry. In addition, some customers may have Twitter and Facebook down, but they need help with Pinterest or YouTube.

4. Write a business plan. Your business plan doesn't have to be long or complicated. Instead, it's a roadmap for your business success. Here you outline your business goals, services, assets and liabilities, marketing information and how you'll compete with the competition.

5. Determine your prices. Payscale reports that social media managers earn a median of $ 48,550 a year, with a range of $ 31,015 - $ 74,738 " from 12/2017 ". As a new company you may have problems charging higher amounts initially. References and testimonials are crucial to help you make the big bucks. What you charge depends on your experience and the work you do. You can count per hour or offer package plans.

6. Determine your company name. A company name becomes your brand, so it's something that you want to choose carefully. It must reflect your service and your market. Any name that you choose for a name that isn't your first name must be checked with the USPTO to ensure that it isn't yet a trademark.

7. Determine your business structure. From the outset you can work under a sole proprietorship, which is free and requires no paperwork, except a business license. However, since social media can go wrong and a customer sues you for problems that it can cause through social media, consider forming a limited liability company " LLC ". An LLC doesn't prevent you from being brought to justice, but protects your personal property " ie your home " if you're prosecuted. Most states now offer single LLCs. Although it requires a little more paperwork and money to start than a sole trader, it's worth the extra protection.

8. Get licenses and permits as required in your city or region. Contact your municipality or region to obtain a business license. In many places you can do this online. If your company name is different from your first name, you may have to submit a fictitious name statement " also known as 'assumed name statement' or 'doing business as a statement' ".

9. Develop a marketing plan. As a marketing expert you would not fail to make your own plan to get customers. This must include social media, in particular LinkedIn. Networking is the best way to get your first customer " s ", but also methods to get testimonials and referrals.

10. Work on your plan and build your business. Once you have everything in order, it's your job to attract customers and offer the best possible social media management service.

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