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Social Media Marketing

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Social media marketing is a discipline that tries to increase traffic to a website, and position itself in social networks as a brand to attract the attention of users through a previously defined action plan.

To achieve this type of objectives it's necessary to plan a series of strategies to promote the products, or services of a company through social networks, blogs, or websites and thus get the attention of its potential customers. They use this type of platform to carry out an action plan that generates brand recognition, positioning and traffic to their social networks, or web.

Steps to carry out social media marketing

These are the most prominent steps:

- To analize the situation. This part requires a great research process since it'll be necessary to see what the competition does, its presence in social media, what is working well for it, and what the brand itself has done and if it has had any impact on the audience.
- Consistent objectives. It's important to point out a series of objectives that are measurable, and quantifiable, as well as realistic. It's useless to have unrealistic aspirations such as thinking that it'll be sold through an online store that opens on Tuesday, eight million products on Thursday. This isn't sensible, and can generate great frustration.
- Value contribution. If we have investigated the competition, we have to repair in our products or services, the value that we have as a brand, and highlight this so that the public chooses what the company offers, and not what the competition has.
- Potential public The one that you want to repair in the brand, through the contents, publications and web.
- Action plan. Once this previous process is done, it's time to define the actions and strategies that'll be carried out in the digital media in which the brand has a presence. How many times will it be published? What kind of content? These are some of the questions that must be answered before starting the journey through social networks.
- Selection of social networks. A very prominent point, and that's often a headache for companies. You only have to choose those that after the investigation carried out are synonymous with guarantee. It isn't necessary to be in all social networks, but to work those that are really important for the brand, and its potential audience.

As you'll see, social media marketing will bring clarity, and a defined action plan to all those companies that decide to have a digital presence.

What you get with a social media marketing

This will be what the company will achieve thanks to this procedure:

- Clarity of ideas when launching the online world.
- Ability to boost its value above the competition.
- Choose the social networks you need, and discard those that aren't necessary for your strategy.
- Generate traffic to your website.
- Call attention to social networks.
- Publicize your products, or services.
- Reach your potential audience thanks to the previously planned strategy.

These are some of the positive consequences that are obtained when this type of procedure is carried out. In this way there will always be a presence in social media that has more guarantees when it comes to achieving the initial objectives.


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