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Digital Marketing

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Digital marketing is all kinds of sales strategy for a product or service that a company, brand or individual carries out in a digital environment market.

The limitations of the offline environment lead us to develop more, new and better actions in the online world, which has a series of advantages such as immediacy and its global capacity to achieve our goal.

With digital marketing, the decision-making capacity isn't only the company that launches its strategy. It's also the user who has a remarkable power of choice. You can freely comment and easily search for what you're looking for through a series of filters, without having to go directly to the brand.

Given this situation, a digital strategy must take into account all these factors if you want to place your product or service on the market. There are few potential customers who are provided with a mobile phone, tablet or computer and who connect to the Internet daily.

Brands know this, so they focus their efforts on specific digital marketing actions.

Why apply digital marketing to a business?

These are some reasons for this:

- Technology allows us to share information instantly.
- It's able to reach a very wide audience, from all over the world, to attract more customers.
- Greater comfort With a single click you can share articles, videos...
- It's very flexible. The campaigns started online can be varied or modified on the fly if we believe that something isn't working as it should or should give them a new boost.
- Create community In the online world we constantly interact with users from all over the planet in a two-way communication.
- Investment costs are lower than in traditional media.
- It allows a greater control of the campaigns by being able to segment them into specific niches (age, gender, population...) and after obtaining the metrics that give us the results.

Digital marketing tools

The Network is a large virtual community where communication and information exchange takes place in two directions. Brands and users are constantly in the world 2.0. with an interesting feedback in between.

Companies are aware that they must also direct their sales and advertising strategy to the online public and use the digital tools that this field provides, such as:

- Web page.
- Blog.
- Search engines
- Social networks.

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