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Content Marketing

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Content marketing is the communication strategy carried out by a company or entity to give value to its brand, differentiate itself from the competition and contribute its knowledge on a specific topic.

Instead of telling them to buy us something, what we do is attract them to us with valuable content. For this, articles or news related to matters of interest are published. Normally related to the brand that you want to do marketing.

Content marketing brings us subtly to our customers or potential customers by offering content of interest.

What do we use content marketing for?

Content marketing is very useful for:

- Talk about something we know: For example, if our company designs web pages with WordPress and we talk about this CMS we will be offering information of interest to our potential clients on a topic that we know perfectly since our work is developed with WordPress.
- Show that we know what we're talking about: The more knowledge we show we have about a topic we work on, the more trust we will generate in our customers.
- Differentiate ourselves from the competition: Demonstrate that we not only offer but also want to convey knowledge of interest.
- Provide value to our brand: We must import the sale that's the ultimate goal, but adding value to our image through words is essential. Taking the example we set out above, if we express ourselves according to our ideal client and write in a certain way with some topics of interest and on a frequent basis, it'll be very likely that people take us seriously and remember our brand as a serious entity and of trust

Content Marketing Example

An example of content marketing would be to introduce a blog on our website where we talk about topics we know.

For example, if I have a digital marketing company, in my blog I will create topics associated with that theme. I can explain concepts such as content marketing, copywriting, the work of a community manager, if I develop these services, they will help me that the public who reads them knows that I handle these concepts perfectly and I have experience. If I also have a specific case of success that I have worked on, this will give you confidence to hire us.

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