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Business to Consumer

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Business to consumer (B2C), which means business to consumer, is a type of existing practice in the field of Marketing that usually employs commercial firms that seek to reach a final customer or consumer directly.

The marketing strategies carried out within the Business to consumer usually focus on situations in which the number of potential customers is high. Creating traffic from this audience and achieving customer loyalty are some of the goals that B2C user firms normally set. By essentially addressing the client or end user, it differs from another type of strategy such as Business to business, aimed at trade between companies.

As in the latter model of commerce, the B2C includes the purchase of goods and services under payment with credit cards or electronic purses.

It's quite common that there is a certain sensitivity on the part of the end customers regarding the price. Therefore, in this environment it's common to find great competition between companies that dispute consumers, making the permanence and fidelity of these complicated. The main global companies in the field of electronic commerce (Amazon, Ebay, Alibaba) are able to position themselves and increase their sales level while maintaining a fast and efficient customer service.

This type of electronic commerce has grown exponentially in recent years and is highly extended thanks to the growth of Internet use. In addition, it has led to new business models and product sales due to the elimination of intermediaries between producer and customer and the reduction of many management costs.

From the point of view of the customer, mainly what he seeks when making online purchases is to supply certain products quickly, conveniently and economically. However, not being able to see and touch the products leads many people not to participate in these commercial practices.

Companies try to improve their online platforms as much as possible, such as web pages or smartphone platforms for example, to streamline and improve the shopping experience while offering different forms of help and purchase advice in the form of chats with workers, forums Help or contact by phone or email.


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