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This is How LinkedIn Works for Employers

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LinkedIn offers many opportunities for employers. You can use this social network to look for staff and to profile yourself as an attractive employer. Seven useful functionalities that you must know.

If you use LinkedIn in the right way, you'll have a recruitment channel with a potential reach of millions of candidates. What does LinkedIn provide you as an employer and which functionalities help you with that?

What can you use LinkedIn for?

Networking with candidates

Entrepreneurs often find new employees through their personal network. LinkedIn is a powerful tool with which you can expand and maintain this network. For example, you can make contact with talented employees in your industry .

Maybe you don't immediately have a job for them on offer or they aren't looking for a new challenge, but of course that may be the case later. On LinkedIn you're only a few clicks apart.

Profiling as an attractive employer

More and more companies are doing employer branding. This means that they establish their company as an attractive employer through social media, among other things.

With this you can put yourself in the spotlight with good employees. They are often critical and don't just want to work for the first employer.

By making your company more visible on LinkedIn and, for example, paying attention to positive aspects of your corporate culture, you become more attractive for these talents.

Search for talented staff

LinkedIn offers advanced search functions. This search tool offers employers the opportunity to search very specifically for talented candidates.

For example, if you're looking for an application manager with four years of work experience from the New York, chances are that you'll find candidates who meet exactly that description in an instant.

So you don't have to dig through a huge pile of resumes with a magnifying glass. As a result, you'll find the candidate you're looking for faster.

7 functionalities for employers

1. Profile page

A good profile page isn't only important for employees. Candidates with Your apply, can you, as an employer because also look at LinkedIn. Of course you like to make a good first impression.

Make sure you have a profile with a professional look, which means that you use a business photo (not a holiday photo) and your profile contains no language errors.

In addition, it may be smart to clearly state your contact details on your profile page, so that potential employees can easily get in touch with you.

2. Company page

A business page is similar to a profile page, but from your company. Your employees and other interested parties can follow this page. If they do, they will see updates that you post through this page. These are short messages that you can use to share news about your company, for example.

Your company can also be found through the LinkedIn search bar, through the profiles of your employees and even through search engines such as Google. So make sure that you take relevant keywords into account. For example, use terms that potential employees can search for.

3. Advanced search

You can find this functionality under the search bar. You can search here by keyword, name, company, educational institution and location. You can also use even more search options for a fee, such as the number of years of experience.

In that case you can also search a larger number of profiles, because with the non-paid version you only get to see the first and second degree connections and group members. You can also find useful free functionality by clicking on 'Save search' or 'Create search alert'. This keeps you informed of changes in your network.

4. Groups

LinkedIn has a large number of groups where you can discuss with colleagues. You can join such a group or start a group yourself. In an existing group you can make contact with active group members who can help you find good staff .

Choose groups that are well moderated and therefore have many qualitative discussions. You can also use your own group as a pond for talent by inviting people from a certain professional group. You can also think of a group with (former) colleagues, so that you keep the contacts warm.

5. Updates and long-form posts

Recently, LinkedIn has become more and more a publication platform. It's not only a huge collection of online resumes, but increasingly also a place where you can share news and valuable knowledge.

You and your employees can do that with updates and with long-form posts, which can be compared to blogs. Updates lend themselves well to sharing a job advertisement .

In the context of referral recruitment you can, for example, send colleagues ready-made recruitment texts and ask them if they want to share them with an update. With long-form posts you can, for example, blog about your company.

6. Recommendations

Some LinkedIn profiles contain recommendations and you can also give them yourself. If recommendations come from the right person and are drawn up in the right way, they can already give a nice impression of a candidate. They can be useful if they come from a manager or client with whom the applicant has had a lot to do.

In addition, they must contain concrete information that substantiates the recommendation. Keep in mind that candidates often only put recommendations with a positive undertone on their profile. So it's not about the total picture.

7. Vacancies

For a fee you can have a vacancy displayed on LinkedIn for 30 days. The vacancy will appear with suitable candidates on the homepage under 'Vacancies that may interest you'.

LinkedIn thereby looks for similarities between the content of the vacancy and someone's profile page. The vacancies also end up on your company page.

Interested candidates can show their interest in the vacancy through LinkedIn, after which you can contact us through an InMail. The price of such a job advertisement depends on the location of the job opening.

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