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Magento is an e-commerce platform open source " open source " from Adobe Systems Incorporated. With this platform you can manage the content, functionality and appearance of the virtual store " e-commerce ". The programming language is that of PHP " Personal Hypertext Processor ", focused on dynamic web development, and with a database in MySQL.

Due to the price and complexity of the Magento platform, the companies that usually opt for this tool are medium and large companies. This is because it offers a higher level of customization. In addition, it can serve both B2B and B2C companies. For small businesses there are other more basic solutions that are more affordable by not offering many specific functionalities.

Despite the multiple extensions " plug-in " that can be installed in Magento, sometimes it's not enough to manage the company optimally. Therefore, more and more companies integrate their e-commerce with the ERP system to improve the consumer shopping experience and centrally manage the store. The integration of this e-commerce platform with an ERP can be carried out in the following ways:

Tthe EDI software must be compatible with the ERP system. In this way, EDI transactions are included directly with the ERP.

An application programming interface " Application Programming Interface, API ", which allows two applications to efficiently communicate with each other. The requesting application obtains access to the information or functionality of the other.

The integration of Magento with ERP improves the buying and selling processes

When a company moves from a physical store to a physical store and a virtual store, it must ensure omnichannel. The omnichannel aims to allow sales to be made from several channels but everything is registered centrally to guarantee the service. With the ERP, if a product is purchased directly at the store, it's registered in the system when it passes through the point of sale " POS " terminal and if the purchase is made online, it appears as soon as the sale is completed.

Without integration with the ERP, traceability of the sale could not be made or even that the same product be sold twice and only one in stock. A duplication of sale will cause problems to the store, since one of the buyers of the product will be left without it.

Thanks to an integration with ERP software, a business is open 24 hours. That means that if someone buys something at 2 am, this process will be registered in the ERP and will create an automatic invoice, a delivery note and a purchase order. In addition, with the data obtained from the integration of an ERP system, you can:

- Check if there is stock of a product in the store " in addition to color, size, etc. " with inventory management.
- Manage the product catalog in a more attractive, communicative and informative way " with the help of product information management " PIM ". For example, teaching one or more photos of a product and with the possibility of zooming or viewing in others colors; including a description of the article, showing related products and / or allowing customer review.
- Know if the customer who is making a purchase is habitual or potential thanks to the module of customer relationship management " CRM ", and thus be able to offer them a more personalized service.
- Check a discount or promotion is applied to a certain product or person, calculating the final purchase price.
- Manage billing with the help of a plug-in. With this plug-in, the customer can verify their data, self-invoice, receive the invoice immediately, cancel it, etc.
- The traceability of the sale. This allows to control the product process from the moment the customer purchases it until it receives it.
- Allow the sale of other sellers through the platform. In this way, the invoice is shared. That is, the store demonstrates quality by offering a greater range of products and prices and, at the same time, obtains benefits from the sale of the other seller. By offering more possibilities, it increases customer satisfaction. In order for this functionality to be carried out, the store's web platform must communicate with the other vendor's ERP using EDI.
- Write analytical reports on business performance. In this way, the objectives achieved, income, operating costs and return on investment " ROI, Return of Investment " are studied.

In spite of the multiple functionalities indicated above, you should study what the company really needs. This is because, although an ERP offers many possibilities, the more functionalities the ERP has, the higher the price.

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