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LinkedIn Profile Summary Section

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You have clearly described your education and work experience sections, added a professional background and also found some acquaintances willing to 'endorse' you. Now just optimize your headline and you're done with your LinkedIn profile, right? Almost. Don't forget the LinkedIn Summary, or the summary at the top of your profile.

Briefly state your most important qualities in the LinkedIn Summary , so that clients, recruiters and potential employers can immediately see why they need you. That sounds simple - and it actually is.

Why is a good summary section important?

For example, if you are an editor, it's nice if people who search on LinkedIn end up on your profile with terms such as "editor" and "text editor". By using these types of keywords in your summary, your profile will appear higher in the LinkedIn search results. This increases the chance that you will be found by relevant people. When mentioning keywords, consider mentioning any specialisms ('economics editor') and knowledge of specific programs or other tools ('experience with Joomla! And Drupal').

But you don't just write your summary for the search engine. With a smashing summary you immediately tempt people to continue reading and to view your profile extensively. How do you manage that in a short piece of text? For example with one of these 3 strategies.

Strategy 1: focus on results

An excellent way to get a good summary is to focus on the results you have achieved. That don't mean that you have to include the word 'result-oriented' (preferably not even: it's one of the best-known CV clichés). It means that you have to make your added value as concrete as possible. This is not necessarily in the form of sales figures or profit margins - after all, we are not all sales managers or CFOs. For a SEO consultant, a result-oriented summary can look like this:

"As SEO - consultant it's my mission to find out where the online opportunities for entrepreneurs and how to use them. In recent years I have improved online awareness and increased conversion for countless clients."

In this way a potential employer, customer or client immediately knows what you have to offer. You can then further substantiate your expertise, for example by mentioning some appealing companies for which you have worked.

An example from another function:

"My strength as a content marketer is above all that I can map the wishes of users on the basis of market research, and then translate them into powerful and compelling content. I have demonstrated this, among other things, in assignments for [appealing company X] and [appealing client Y]."

Strategy 2: tell a story

With strategy 1 you have focused on the hard facts. These may be correct, they are not enough for many people to get convinced. Our brains are sensitive to stories, as you have already read several times in articles. We simply remember information better when it comes to us in story form. This allows you to take advantage of LinkedIn by (partially) casting your summary into a story form.

Now you are not immediately expected to receive Nobel Prize-worthy literature, but a personal experience or observation can be useful to make your summary more exciting. This is possible, for example, in the following way:

"On my 40 e I was at the start of the Berlin Marathon, exactly one year after I first went jogging a lap - and after ten minutes gasping lay on the ground. But I kept on training and always went one meter further towards that crazy distance: 42 kilometers and 195 meters. During those more than 4.5 hours I didn't think about giving up for about three minutes. But I saved it."

In this way you have shown the reader a nice piece of yourself and immediately built an ideal bridge to discuss your perseverance, ambition and winning mentality. For example:

"Although in my position as a change manager I'am happy to suffer less pain, every day I benefit from my marathon experiences. I continue where others have already dropped out, see opportunities where others see objections and'am willing to give everything to reach my ultimate goal. Because the initial pain don't outweigh the taste of the success."

Of course it doesn't have to be that extreme and you can keep it a lot more businesslike. As long as you ensure that the tone of your story suits you. And, last but not least: the position and the market in which you are active.

Strategy 3: be short and to the point

Less is more is perhaps a bigger cliché than 'result-oriented', but it certainly applies to a LinkedIn summary. What matters is that you list your most important achievements and in many cases that can be reasonably short. Some examples:

"Back-end developer, specialized in PHP and C#."

"Customer-oriented community manager. Builds brands, creates commitment."

"Graphically trained content marketer with knowledge of Photoshop, InDesign and Illustrator."

Make sure, in all your conciseness, that you mention the most important keywords for your position. For the developer from the first of the above examples, for example, the terms 'back-end', 'PHP' and 'C #'.

For those who find choosing difficult: of course you can also use a combination of the three strategies, for example to arrive at a result-oriented summary that is also brief and to the point.

Finally: learn from the best

To get your inspiration going, you can always see how the top players in your discipline are doing: search on LinkedIn for the keywords on which you want to be found and take a look at the profiles at the top. What does the summary of these people look like?

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