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SEO Content of an eCommerce

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If you want to see your website or online store appear at the top of the search engines, one of the most important factors to keep in mind is optimizing your content. The algorithm of Google (and of the other search engines) is always becoming more complex and intelligent. Nowadays it can read your entire website in a few milliseconds time and understand what and how you talk about your online store. In this publication we will explain what you should take into account when creating SEO content so that you're shown as high as possible in the results of the search engines.

Approach and Initial Considerations Regarding SEO Content

In the world of online marketing it's often said that the best thing you can do to optimize SEO content for search engines is doing nothing is crazy enough. Moreover, technology can increasingly detect factors that were not taken into account in the past. A clear example of this is the user experience. The user must be the center of our strategy. Google sends you to the top when it sees users stay on your website for a long time, browsing, reading, interacting ... But no matter how well your SEO content is optimized, if the user leaves your pages, you'll be punished. From this starting point, we will tackle a number of factors that will allow you to reach the top.

Factors to consider in the search for SEO optimization

1- Length of the text

An unwritten rule in the industry states that your pages must contain at least 300 words. Then the more, the better. You must always keep the user in mind. It's a waste of time to upload empty texts of thousands of words because the user will eventually leave your page. It's also not useful to have short pages of 100 words because the user doesn't spend much time on them. It's advisable to combine formats, quotes, highlights, add some videos and play with a few images.

2- The Relevance of the Text

Is your text really relevant to users looking for the keywords you're trying to post? You'll never be able to position yourself for a word that has nothing to do with the content of your company. We rely on the user, so you must focus on the really important topics of your topic and be the best in your industry

3- The First Pair of Paragraphs

Pay particular attention to the content of the first few paragraphs. Just like in journalistic texts, the algorithm applies a pyramidal structure and attaches more importance to the first paragraphs and the following are considered "complementary". It's best to place your keyword (in a natural sounding way) in the first paragraphs.

4- KeyWord Stuffing and Keyword Density

KeyWord stuffing is a technique of over-optimization and the forced and unnatural repetition of the keyword that you want to position. As we wrote, the algorithms are more developed than before and can detect this practice. Moreover, repeating the same word isn't at all pleasant for the reader. Regarding the density or density of keywords, it's a very perfect percentage. For Google, you just have to remember to write as naturally as possible, another reason to focus on the reader and not on a machine.

5- News and Easy Sharing

Search engines try to present the best results to its users, and one of the factors that they take into account is the topicality of the texts in the webpage. You can have an overworked, optimized text, but if it's 10 years old, neither Google nor other search engines will include it in the results. To prevent this, we recommend updating your articles and sharing as much information as possible with the user. You must also make it easy for users to share your content. This is easily done by placing links from social media around the text.

Use of H's Tags, Alts and Metatags

View the details below:

A- Header Tags:

H's tags are labels that indicate the hierarchy of a title within the content of a web page. For example, the header tag (header 1) indicates the most important text of the entire content. Below the titles would appear with the tag, then the tags and so on. If we give an example with the text of this publication:

The <h1> would be "Factors to consider in the search for SEO optimization," the header of the page.

As <h2> we have "Approach and initial considerations regarding SEO content" and "Use of H's, Alts and Meta-Labels"

As <h3> we have "Header tags", or the colon below this list.

This is a simple and clear way to outline your content and tell the Google Robot how to interpret your page.

B- Alt Tags

Used to indicate the text to be displayed instead of an image if the image can't be loaded. This is an important factor because you can tell Google what is on your image. For example, if Google recognizes (via the alt tag) that an image is an umbrella, Google understands that the text is about umbrellas, among other things.

C- Meta Tags

Finally (meta title and meta description) are a smaller title and description of your URL. This is important because Google displays this in your search results. These tags should attract attention and summarize in a few words what the user finds when he visits your page. These types of parameters are also known as SEO tags.

Take your precautions

In addition to all the above, he must ensure that your content is 100% original. Don't copy and paste texts from other pages or don't repeat your own domain. You must also keep an eye on the loading time of your website and ensure that the content is loaded as quickly as possible. In this regard, it's important that you compress your images so that they can be loaded as quickly as possible.

At the end, I would like to emphasize that the content must be aimed at the user or potential customer of your online store. So apply the tips that we have set out in this publication. Make sure that the SEO content of your e-store is relevant, useful to the user and, of course, original so that you stand out among your competition. Only in this way can you reach the highest positions of the search engines.

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