How Do You Write a Cover Letter

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A good cover letter impresses and invites you to a job interview (because why do you write such a thing differently)? How do you distinguish yourself so that your cover letter doesn't end up in the bin? Well, with these tips.

What is a cover letter?

A cover letter is a letter in which you write that you would like to be considered for a certain position at a company. Because only sending your resume will probably result in some questions, you also send a letter with it. Well, letter. Nine out of ten times it's just a mail. In the cover letter you explain who you are, what you can do and why you are the suitable candidate for this job.

Structure cover letter - How to Format

How do you start a cover letter? What is a good valve? And how do you build up your cover letter? Well, this way:

Start your cover letter with a salutation. Find out who your letter will end up with. And speak to him or her directly. You are always in the right place with "Dear [FIRST NAME, LAST NAME]". Unless you are going to apply for a job at a bank or law firm, you'd better go for 'dear', and stick to a 'Mr / Mrs [LAST NAME]'.

Open the first paragraph of your cover letter with a killer opening sentence. Get the attention! And you do that with a sentence like: "Let me drop the door right away. I want this job. Why? Because I can create content with you. Text, video, brochures. Everything, but also very focused and I like that."

In the following paragraphs, tell something about yourself. About who you are, what you do, what you are good at and why you are suitable for the job. But also indicate what you would like to learn.

In the conclusion you indicate that you would like to explain this cover letter in an interview.

Four ways in which you write a cover letter that stands out

You now know that a cover letter is the same as a cover letter. And what should be in it anyway. But how do you really ensure that your letter stands out? Check these four tips.

1. Your cover letter isn't a summary of your resume

A cover letter. Wait, just get my resume. I can write a paragraph about that job as a cashier. Check. Two paragraphs about that volunteer experience in South America. Ready. And another conclusion about all the languages ​​that I speak. Ooh!, already four pages? Quickly delete that piece about why I want to work for the company.

Not the ideal approach.

A cover letter isn't a written resume, but an explanation of your motivation. And you dont' do this by fully repeating your resume in your cover letter, but rather by explaining certain aspects of your resume. Say something about that job as a cashier, but focus primarily on how you learned to deal with customers and why you now make that the perfect fit for the job .

2. Know your company

Are you going to apply for a job at a large bank? Or at a small, creative advertising agency? Both companies require a completely different approach. Where you want to stand out at the small advertising agency because of your creativity, you will probably take a more commercial approach at the large bank. Before writing your letter, do well in the company where you are applying. Choose a clear strategy.

Check for example the 'About Us' page of a company, or their social media channels. Look at the tone of voice. How does the company communicate? And what are their core values? Throw it in the mix with yourself and include it in your letter.

3. Why should we hire you?

Distinguishing yourself is perhaps the most important thing. If you do not, you will not be invited for an interview. But how do you really distinguish yourself? Instead of relying on boring, corporate cliches, you have to show who you are and what you can do.

Do that with humor, professionalism and creativity. And not only show what you can do, but also who you are. A good cover letter is almost a profile of yourself. But watch out. Do not only talk about yourself, but also about the company and what you can add.

4. Be real

What do many cover letters miss? They aren't sincere. They contain the same standard phrases and words that everyone uses. Often even a copied motivation from a cover letter that you can find on the internet. That isn't good, because what really matters is that the recruiter feels as you read that you are a person of flesh and blood.

So be real . Be as honest as possible about your qualities and your motivation to work somewhere. Without bullshit . When writing your cover letter, act as if the recruiter are sitting in front of you and you have a normal, professional conversation.

That also means: don't lie. Because even if you manage to get the job like that, it will eventually come true. So if you aren't an Excel wizard, be honest about that. Even though it is important for the job. Before you get to your desk, with your manager behind you, open Excel, hesitantly click on a box and ask "so good?"

Free example of a good cover letter

You learn the most from examples. Therefore below three free example of good cover letter that was really used in an application.

1. Example of a good cover letter message:

Dear Mr. Smith,

I'm writing to you about the vacancy for a xxxx which, if I remember correctly, falls under your responsibility.
I can offer you seven years of experience in communication management at the best companies in the xxxx industry, excellent project management skills, and a good eye for detail, all together more than enough to make me the ideal candidate for that vacancy.

I have enclosed my resume and would like to have the opportunity to meet you in person in the future.

Kind regards,
Xxxx Xxxx

2. Complete example:

Mark Q. Applicant
123 Main Street
Town-Name, NY 12345

Janit Antony
Manager, Human Resources
ABC Int.
123 Business Rd.
Business City, NY 12345

February 15, 2019

Subject: Vacancy for Enthusiastic controller

Dear Ms. Antony:

You are looking for an enthusiastic controller and that is exactly the position I'm looking for. In this letter I'll convince you why I think I'm the competent all-round controller you are looking for.

I'm a controller with an eye for figures, for the business processes and for the people I work with. I would like to deploy and further develop my talents in a socially relevant organization. That's why I'm applying at your organization.

After completing my bachelors degree in business economics, I'm now working as a controller at company X for almost four years. I'm responsible for making annual reports and plans for five departments. I also advise on a result-oriented design of the administrative organization.

In my current job I have experienced how I can use my enthusiasm in my work. A customer-oriented attitude and empathy with the needs of managers is, I have noticed, much more effective than establishing rules and procedures for the delivery of data. Rules are of course important, but in my view the interests of the people for whom you make them are paramount.

In my current job, I finally succeeded in modernizing the administrative organization even in the toughest departments, by developing precisely the tools that meet managers' own need for insight. Because I worked outside my own field for this change project and thoroughly analyzed the organization of other departments, I'll be able to work effectively in your organization immediately.

Finally, what appeals to me in the job you offer is the opportunity to further develop my management skills. I replaced my manager during a long illness. After his recovery, he was happy that he could continue working immediately, at an empty desk. My colleagues particularly appreciated me because I'm good at listening, I have a coaching attitude and give feedback on their work in a direct, yet tactful way.

I'd like to come to New York for an interview in which I can further explain my enthusiasm about this job.

With best regards,

Mark Q. Applicant

Attachment: Resume

3. Example for open cover letter

Mark Q. Applicant
123 Main Street
Town-Name, NY 12345

Janit Antony
Director, Human Resources
ABC School.
123 Business Rd.
Business City, NY 12345

February 15, 2019

Subject: Open Application

Dear Ms. Antony:

While I'm enjoying myself as an independent speech therapist, the time has come to broaden my horizons. I have been following the ABC Community on LinkedIn for several years. I recently saw that you'll soon be opening a new location. My enthusiasm was immediately fueled by your energetic management. In this cover letter, I'd like to explain the added value I can provide to your organization.

Children are the common thread in my career so far. I have been active as a speech therapist for years, where I mainly help children with speech, language and voice problems. In my practice I also supervised thirty trainees. In addition, I worked as a freelancer in education for a few years. It's a logical step for me to continue my career in education. Teaching is something that gives me a lot of energy, but I would also feel comfortable in a coordinating role.

What appeals to me in the core values ​​of the ABC School Community is its open nature. I attach great importance to respecting each other, both among themselves and towards the students. I think it's important to develop myself and to keep learning new things. In addition, I have great perseverance and I'm solution-oriented. Cooperation and contact with both colleagues and students is very important to me. I get a lot of satisfaction from connecting people in a friendly way and helping them further.

For further information I'd like to refer you to the appendix, in which I have included my resume. I would like to discuss the possibilities further in a personal conversation. I'd love to hear from you!

Yours sincerely,

Mark Q. Applicant

Attachment: Resume

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