Freelance Writing

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The freelance writing is a career where the - freelancer - person works for his own profit and from his selected location and time.

Freelance writers and copywriters earn all or part of their income by making written work. Unlike writers and editors with a permanent position at a company or organization, a freelance writer works for various clients.

Flexibility of independent writers

Compared to writers in employment, freelance authors enjoy much more freedom in their work. But of course a freelancer has to deal with less job security. Yet a large number of editors, journalists and commercial writers choose to write as a freelancer. They can then be more selective when accepting and rejecting assignments and also determine themselves at what hours they work.

It's also the trend that more and more companies, publishers and media companies are deliberately choosing to engage freelance writers. Often in response to the continuous changes within the media. Sometimes it concerns a temporary addition to a permanent team of writers for certain assignments or projects, but it's also possible that a client only works with independent professionals.

Text writing as a course

Working as a freelance writer, copywriter, editor or journalist requires various expertise. That is, however, highly dependent on the sector that's being worked for. Sometimes writers are real generalists who can put a promotional text on paper on every subject. Others have specialized in specific themes, like to do research and know how to go into depth.

For example, there are creative freelance copywriters who write catchy and concise for internet marketing purposes, copywriters who have turned product descriptions and manuals into their profession, and authors who mainly focus on internal business communication. Of course there is also a large group that has all aspects in-house.

Writing for online and offline media

The platforms and distribution channels for which writers work usually include a mix of print media, such as newspapers and magazines, and various online editions, including web magazines, websites, and web stores. Copywriters are specially valuable in internet marketing, specially if they have focused on search engine optimization (SEO) in addition to writing good content.

How do you become a freelance writer?

Some copywriters play a role in the profession, others first have thorough training. There are many ways to get started as a freelance copywriter, editor or copywriter. Many prospective writers first follow a relevant university education, focused on language, media or communication; Or they get their copywriter diploma from the journalism course. An important part of these studies consists of internships and extensive practical assignments with various clients.

Develop yourself as a professional writer

You can also start writing as a freelancer without a relevant background. For example, it's all about a lot of experience, drive and passion for the profession. This can be gained by carrying out and publishing writing activities on your own initiative. Or through remunerated or unpaid internships at publishers or companies. In this way, starting copywriters automatically build up a portfolio with sample articles. New clients then quickly get a good impression of the style and quality of their work.

Dealing with new media

Apart from the fact that copywriters have good language and writing skills, they are often very experienced in publishing for online media. Many writers can compile highly effective online content, including the necessary SEO. Most also master the basics of HTML and image editing packages, and they work with various content management systems on a daily basis.

Rates of freelancers

Writers who work for print and online media are generally paid per word. They also often work with hourly rates, or the freelancer calculates a total amount per assignment. If additional work is added, for example for photography, image editing or DTP, then that will also be charged. Every freelancer determines his own rate.

When it comes to writing large assignments, we sometimes also work with a high starting amount for setting up the job and a lower rate for the following hours. The nature of the assignment can also be a reason for differences in price. For example, a copywriter can charge extra costs or hours for doing research.

Working with freelance copywriters

Many companies are experiencing a fluctuating demand for content and often they don't have enough writers to handle this properly. For this reason, both large and small companies engage freelance writers. They can use these flexibly when assignments or writing projects are on.

Lack of time or lack of expertise to explore specific topics are often a reason to have the assignment written by a freelancer. In this way, the company or the client can clearly define its projects, and all associated costs for content development are clear.

Advantage of an 'own' writer

Although companies often work with different freelance writers, it's not unusual for a satisfied client to work with a permanent freelancer for the longer term. Such a collaboration has several advantages. In this way the writer can fully master the tone and style of a company and bring that out consistently in all content. The client, in turn, knows exactly what to expect from the copywriter. Furthermore, the lines are short and for briefing and revision, the writer often only needs a few words, which saves a lot of time.

Working with a freelance copywriter requires some investment in time and effort from the client. Freelancers can only deliver finished products that meet all expectations if the instructions are clear and detailed enough. And as soon as the freelance copywriter has submitted a first version of the assignment, it must be checked and sometimes adjustments or further instructions are required.


Whether freelance writers work for the print press, carry out assignments within online content marketing, or are engaged as a creative author by companies and organizations, the projects and topics that they tackle are always very diverse. Textbroker has a large database with hundreds of authors, including many subject specialists.

Almost all content is nowadays produced and distributed digitally. That's why our freelance authors, in addition to writing talent, accuracy and creativity, can also be expected to have a certain knowledge of content management systems, basic HTML and SEO.

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