Retail Employability Skills

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Have you ever thought about all the planning hours it takes to run a store and persuade customers to spend their money? This is the world of retail. Whether it's helping customers in a department store or managing a bank branch, every role within the retail industry requires both physical and soft skills.

If you like the idea of ​​working in a place where people browse and buy products on display, you might like the world of retail. You can start by selling products "on the floor" and then work your way up to managing an entire region of stores. And with more people shopping online, working in retail can also help you quickly build a career in e-commerce.

What are retail employability skills?

Retail skills are skills that involve selling products to consumers. These skills are required for many different retail jobs, including cashier, sales associate, retail associate, retail buyer, retail manager, retail merchandiser, store manager, buyer, and more.

If you work in retail, you'll need to be good with numbers, interact well with others, and be able to persuade customers to make purchases.

Core Retail Skills

- Attention to details

Retail workers must focus on the details, whether it's making sure a customer receives exact change, keeping items in the store fully stocked, or making sure products are displayed correctly. An eye for detail is a critical skill when it comes to attracting customers to a product.

- Inventory
- Organization
- Screen organization
- Stock check
- Storage and replacement shelves
- Time management
- Visual merchandising
- Window displays

- Business awareness

Business awareness means understanding how a company or industry works. Retail workers need to understand the company they work for, the products they sell, and the types of customers who buy their products.

- Product knowledge
- Awareness of trends
- Business awareness
- Loss prevention
- Management
- Marketing
- Merchandise control
- Commercialization
- Operations
- Sorting out
- Paysheet
- Product rotation
- Product Sourcing
- Purchasing
- Reception
- Transportation

- Communication

Good communication skills are important for almost all retail positions. People in retail need to be able to talk to customers, shoppers, other employees, and employers. Having good communication skills means speaking clearly and effectively with people.

Good communication also includes active listening. This is especially important when working with clients. She must be able to listen to what a customer wants or needs and help them to the best of her ability.

- Respond to customer questions
- Greet customers
- Communication with other stores or buyers
- Explain products to customers
- Listen to customer complaints
- Order taking

- Customer service

Customer service skills are important for almost all retail positions. Retail associates, in particular, need to be positive and friendly in helping customers make purchases and resolve any issues they face while shopping.

- Customer first mentality
- Relationships with customers
- Customer satisfaction
- Customer service
- Listen and resolve customer complaints
- Recommend products to customers

- Basic computer skills

Today, many retail jobs will include some use of computers and mobile devices, so it's important that you demonstrate some tech savvy when applying for a job in retail. You may have to work with an electronic register, credit card processor, or point of sale (POS) system. You may also need to use a management information system to analyze purchasing and other consumer trends. No matter what your job is within the retail industry, knowing how to use a computer will likely give you a competitive advantage on the job.

- Analyze data
- Help customers with online orders
- Cash registers
- Point of Sale Systems (POS)

- Interpersonal skills

Working in retail involves constantly interacting with others, including customers, colleagues, employers, and other shoppers. People in retail need to be able to put on a friendly face and be patient with frustrated customers. Here are the specific interpersonal skills needed in retail:

- Flexibility
- Amiability
- Outgoing
- Positivity
- Building a relationship
- Team building
- Teamwork

- Arithmetic

Arithmetic (making sense of numbers) is another important skill in retail. You need to do basic math, calculate prices, add discounts, make changes for customers, count inventory, and more. You may also need to calculate sales values ​​or estimate stock needs based on trends in consumer data.

- Cash Accountability
- Cash handling
- Cash management
- Check Approval
- Check Processing
- Credit approval
- Credit cards
- Inventory
- Mathematical skills
- Price reductions

- Selling

Of course, to be a good retailer, you have to be able to sell products. Retail workers must be persuasive and persistent with customers and convince them that certain products are worth buying. You will need to be able to clearly explain the company's products and market them to customers.

- Achieve sales goals
- Advise buyers
- Organization of product exhibitions
- Liquidations
- Convert buyers into loyal customers
- Convey product features and benefits
- Demo products
- Emphasize promotional items for customers
- Encourage customers to consider accessories
- Encourage the use of the store credit card
- Establish a quick relationship with customers
- Exceed sales targets
- Explaining the benefits of the merchandise
- Frequent Buyer Programs
- Goal-oriented
- Help customers locate merchandise
- Persistence
- Persuasion
- Promotion of brand loyalty programs
- Recommend suitable items for purchase
- Suggest alternative items when products aren't available

Other employability skills required in retail

- Product performance
- Development of product specifications
- Analysis of sales patterns
- Evaluation of customer preferences
- Brand identity
- Fairs
- Supplier relations
- Product Carryover Determination
- Prices for placing strategy
- Dissemination of product information
- Competition evaluation
- Learn and use business data systems
- Key performance indicators
- Negotiation of purchase agreements
- Obtaining quotes
- Inventory control
- Recommend sales and clearances during the season
- Review of data on item returns
- Merchandise routing to retail outlets based on geography and demographics
- Vendor Selection
- Timing of the introduction of new lines
- Sales reports
- Creation of incentives for sales staff
- Establishment of theft prevention protocols
- vInterview potential staff members
- Learn and use retail management software
- Loss prevention
- Resolution of customer complaints
- Staff retention

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