Marketing Employability Skills

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In a nutshell, the job of a marketer is to explain a company and its services or products to the public. A marketer should also be able to explain the needs and interests of the target market to the company. A successful marketer is one who can increase a company's revenue by driving sales. Advertising is a branch of marketing, but there are others. Public relations, customer service, market research and more are part of the field.

There are many subtypes of marketing and many positions within each type, from entry-level jobs buying airtime or writing press releases to senior brand management positions and other strategic management roles.

In the past, marketing was often based on intuition and personal experience, but today marketing often involves collecting, analyzing, and acting on vast amounts of data and also integrates the latest in psychological research.

What are the employability skills required for marketing jobs?

Promoting any product, service, or idea encompasses many different marketing skills and personal qualities:

The process begins with analyzing your audience and defining their perceptions of your product, service, or idea. It's essential to identify the characteristics or aspects of what you're marketing that will be most attractive to your audience. Verbal, writing, and public speaking skills, when refined, will help you get your speech across clearly, and creativity will help you grab the attention of your audience.

Types of marketing skills

These are some of the most important marketing skill sets. Consider how you can incorporate more of these skills into your marketing efforts to improve your value to an employer.

- Communication

Marketing is a form of professional communication, since it consists of communicating to the public why they should buy or otherwise participate in what is being marketed. Often this will take the form of writing, from crafting ad copy to creating scripts for TV commercials or phone conversations. It can involve creating multimedia campaigns, understanding the design, and getting a general idea of ​​who the end user is and what they want.

Verbal communication is also important, both for positions that involve speaking directly to potential buyers and those that don't. Since marketing is often a team effort, marketers need to be able to communicate effectively within their own team and within their company.

- Collaborate with designers to create logos
- Writing concise promotional copy
- Writing of marketing e-mails
- Write direct marketing communications
- Building consumer surveys
- Develop a good relationship with customers
- Interview sales staff to assess customer responses to brands.
- Listening
- Propose new products and services
- Sales
- Selection and training of brand ambassadors
- Solicit customer feedback
- Narration
- Report writing
- Drafting of executive summaries
- Drafting of press releases

- Public speaking

When creating a new marketing campaign or initiative, you may need to pitch your ideas to clients or colleagues by making a presentation at a meeting. Some forms of marketing also involve making presentations to large groups of potential buyers. You should be comfortable speaking in front of groups, and you should be able to handle questions on the spot and manage presentation software, such as PowerPoint or Prezi.

- Attention to details
- Carrying out focus groups
- Show products
- Educate sales staff on the viability of the brand.
- Facilitation of focus groups
- Facilitate meetings and discussions
- Leadership
- Launching marketing plans to the group
- Presenting to groups

- Analytical thinking

Marketing requires a lot of research-based analysis to determine what the audience wants and needs, and a lot of careful strategy built around that analysis. Marketers often have to change course based on new information and must be able to draw logical conclusions based on the data and other information received.

- Analyze consumer survey data
- Analyze consumer demographics and preferences
- Apply differentiation principles to marketing plans
- Application of the principle of segmentation to marketing cases
- Apply targeting strategies to marketing projects
- Calculate the appropriate retail price for products
- Complete competitor analysis / competitive analysis
- Carrying out market studies
- Conducting media research
- Carrying out SWOT analysis
- Critical thinking
- Definition of target audiences
- Development of marketing plans
- Evaluate the validity of the research
- Financial analysis
- Tracking industry trends
- Planning of promotional events
- Product distribution planning
- Quantitative skills
- Research and selection of media for advertising / promotion.
- Retail Site Selection
- Solve marketing problems using qualitative analysis
- Statistical skills

- Creativity

Marketers need to be able to think of new and exciting ideas to appeal to their customers and target demographic to avoid becoming stale. From having an eye for design to coming up with fun concepts, the ability to think outside the box is crucial.


- Aesthetic sensitivity
- Brainstorm Ad Topics
- Develop concepts for new products
- Preparation of press releases
- Design loyalty and rewards programs
- Evaluation of product packaging options
- Planned event

- Negotiation

Negotiation is an undervalued skill in marketing. From negotiating with clients on budgets, deadlines, and expectations, to working with designers and vendors, the ability to conduct a tough negotiation is a huge part of success as a professional marketer.

- Cut costs
- Evaluation of advertising proposals
- Evaluate the effectiveness of advertising campaigns
- Evaluation of the performance of agencies and contractors
- Influence others
- Manage budgets
- Negotiation of rates and terms
- Results oriented
- Set prices to maximize profits and sales volume

- Stress management

Marketing is one of the most stressful career options you can choose; deadlines are demanding and many things can go wrong at the last minute. To be a good marketer, you must be able to handle stress without panicking.

- Meeting deadlines
- Oganizational skills
- Problem solving
- Campaign criticism processing
- Endurance
- Respond to threats to brands
- Time management

- Technology

Finally, technology skills are essential to your success. From using project management software to track the progress of a key campaign to using analytics programs to measure the success of social media campaigns, comfort with complicated sets of different programs is required. You'll also likely need to use certain systems to create marketing campaigns, depending on how digital and/or mobile your marketing will be.


- Determination of keywords for search engine optimization strategies.
- Develop a social media strategy
- Junk mail
- Installation with customer relationship management software
- Manipulate statistical packages
- Review websites for examples of product/service promotion.
- Using presentation software

More employment marketing skills

Here are more marketing skills for resumes, cover letters, job applications, and job interviews. The skills required will vary depending on the job you're applying for, so also review our list of skills listed by job and skill type.

- Analyze consumer survey data
- Collaborate with designers to create logos
- Complete competitor analysis
- Writing a concise promotional text for Twitter
- Writing of marketing e-mails
- Carrying out focus groups
- Meeting deadlines
- Building consumer surveys
- Creative
- Critical thinking
- Cut costs
- Definition of target audiences
- Show products
- Determination of keywords for search engine optimization strategies.
- Develop a social media strategy
- Develop concepts for new products
- Preparation of press releases
- Design loyalty and rewards programs
- Educate sales staff on the viability of the brand.
- Evaluation of advertising proposals
- Evaluation of the performance of agencies and contractors
- Evaluation of product packaging options
- Facilitate meetings and discussions
- Installation with customer relationship management software
- Financial analysis
- influence others
- Interview sales staff to assess customer responses to brands.
- Leadership
- Listening
- Manage budgets
- Manipulate statistical packages
- Tracking industry trends
- Negotiation of rates and terms
- Planning of promotional events
- Product distribution planning
- Problem solving
- Campaign criticism processing
- Research and selection of media for advertising / promotion.
- Retail Site Selection
- Review website mockups to promote products/services.
- Selection and training of brand ambassadors
- Set prices to maximize profits and sales volume
- Solicit customer feedback
- Statistical
- Stress management
- SWOT analysis
- Narration
- Time management
- Using presentation software
- Report writing
- Advertising copy writing

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