Cold Cover Letter

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Is there a company where you would love to work, but are there no suitable vacancies there now? Then try to come in through a cold cover letter. That's certainly not a hopeless mission, because according to figures approximately 20% of all vacancies are filled through a cold cover letter!

Why a cold cover letter?

Sending a cold cover letter may seem like a shot in the dark, but it certainly has some advantages over a 'regular' cover letter.

You stand out the most with a cold cover letter. As soon as a vacancy is placed, an employer receives many cover letters. Your letter will then quickly get snowed under by all other cover letters, while this isn't the case with a cold cover letter. With a cold cover letter you also show that you take initiative and are motivated . Showing this is worth much more than simply mentioning it as positive traits on your resume. Even if you aren't immediately successful, in the longer term Employers often first view the open cover letters they have already received for a new vacancy.

Preparation for a cold cover letter

Because the process of a cold cover letter is different - after all, an employer isn't prepared for an applicant - it requires a slightly different approach than a regular cover letter. Preparation in particular is very important.

Before you send a cold cover letter, it's wise to call the company. Ask if they are open to cold cover letters and, if so, to whom this cover letter can be sent. Then you know that your cover letter ends up with the right person.

Also look for similar vacancies within the company where you want to apply. From this you can determine which core values ​​and characteristics are important, so that you can respond to this in your cover letter.

Can't find current vacancies? Then search for old vacancies, for example throght a vacancy bank or with the help of, where you can request old versions of web pages. This way you can even view the vacancies at ING from 2016 . Then state a number of keywords from such an older vacancy in your cover letter and / or resume. This way, your cover letter fits in seamlessly with the company where you're applying!

Open cover letter

Once you have collected some information, you can start using the open cover letter. This doesn't differ much from a regular cover letter, but there are some important differences.

Where you normally indicate in the first paragraph that you're applying in response to a specific vacancy, you now state that you have previously had contact (see also: preparation) and send a cold cover letter. Then the recipient knows that the cover letter isn't open at all.

Through this letter I would like to express my interest in a position within your company as a customer service employee. During a telephone conversation on 7 August, you advised me to send a cold cover letter.

In the remainder of your letter you can indicate why you would like to apply for a job at the company. What appeals to you that you send a cold cover letter?

The main reason why a position within [Company name] attracts me so much is the good reputation that your company has. During my previous work at [Your Previous Employer] I came into contact with [Company Name] and I found that this reputation is fully justified.

You can then go further into your personal qualities . Compared to a regular letter, you can put more emphasis on this. After all, you really have to sell yourself.

I now have six years of experience as a customer service employee. During this period I not only learned to be particularly customer and solution oriented, but I also became very skilled in internal process improvement.

Furthermore, the same points of attention naturally apply to a cold cover letter as to a regular cover letter: it must be clear, pleasantly readable and without language errors.

Other options for open cover letters

With a regular cover letter, the route to be followed is clear: you send your resume and letter to the person named in the vacancy. With a cold cover letter this is different; you have more freedom.

For example, you can use social channels. Check on LinkedIn if you have contacts at the company you want to apply for, or if you might have acquaintances who can put you in contact with an employee. If you can be introduced throght someone familiar, your cold cover letter will soon be one step ahead.

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