Professional Feature: Creativity


About The Professional Feature 'Creativity'

If you are creative, come up with original ideas, solutions and methods for your work situation. You also develop new methods with which existing methods can be improved or replaced.

What does that mean in concrete terms?

Creativity fortunately involves more than writing an inspiring book or creating an original sculpture. We don't all have to become Leonardo da Vinci and Michelangelos; this competency is also necessary for less appealing professions such as executive secretary or speech writer. An executive secretary must be creative in combining or planning appointments and meetings for management. A speech writer who has to write a speech for a minister about a painfully boring subject, formulates the text in such a way that the subject is nevertheless appealing to the public. Creativity therefore doesn't mean a regular invasion of genius, but rather that you come up with original solutions to come up that are relevant to your company or position.

If you want to be creative, you first have to work hard on an idea or solution. Commitment is an indispensable part of this competency. Take a look at the sheets of notes, deleted phrases and improvements to the first version of a poem from around the nineteenth century. The final result is so harmonious that it seems as if it has been written down in a sigh. Appearances are deceiving.

In addition to commitment, you naturally also need inspiration. Intensive brainstorming often brings up many more new ideas than if you leave the subject unthinking and undiscussed. With such a brainstorming you start to associate freely and don't allow yourself to be restricted by existing (business) structures and / or working methods. You also use your creative abilities to view a problem from different angles. Once you've found a solution, you will not leave it at that. You always look at whether there are even more options for approaching a problem.

Finally, you also use your knowledge and experience. You follow a specific education or course for a reason. This increases your ability to make connections and to develop insight. For example, a buyer who knows his field through and through will often come up with better solutions for research than someone who is only half informed. The true expert more easily recalls from his memory the various factors that are important for the investigation. He can then carefully analyze and combine all data.

Which competencies are involved?

- Empathy. You can relate to other people's problems or situations. This helps you develop solutions.
- Analytical skills: You are good at analyzing problems. You easily make connections and dare to make leaps to a field or department that is outside your own field.
- Perseverance: You bite into a topic. You hold on until you've found a solution.
- Rich in initiative: You come up with many new initiatives that are original and relevant.
- Dare: You are not afraid to create space for yourself and to act independently and independently.

Demonstrate creativity when applying

If creativity is required in the job requirements in a vacancy text, give as concrete examples of situations in which you've been creative in your application letter and during the interview. Use the STAR method for this.

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