B2B - Term Overview

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A definition of B2B (business to business) would include the different business models in which transactions of goods or the provision of services take place between two companies. This concept of B2B marketing is mainly linked to wholesale trade, although it can also include the provision of services.

What is Business to Business?

The term B2B is used to talk about the transmission of information between manufacturers and distributors of a product, acquiring special relevance in the ecommerce field. The action is oriented on the provider of goods and services, and not on the final consumer.

Therefore, B2B companies provide services to another company, with the purpose of increasing sales of the goods or services. It must be differentiated from the term B2C, which also aims to increase sales, but marketing actions are done directly on the end customer.

Among the examples of B2B are companies that provide web content to others, either with work positioning, social networking or blog entries.

Benefits of the B2B market

Below we list the different advantages of B2B:

  • Saving time: Business to business marketing aims to create a brand image and multiply personal contacts. If it helps to have more presence in the market than reducing everything to B2C shares.
  • Saving money: if the B2B work is done properly, the positive brand image that will be created will help so that you don't have to invest more resources than strictly necessary in B2C marketing actions.
  • Personalization: The services and goods that are provided are increasingly equal, and there is also great competition. That is why it's necessary to provide something different. The B2B service serves to position a company in the sector with its own identity.

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