Supermarket - Term Overview

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A supermarket is a place where food, hygiene and personal care products are bought and sold, among others.

The customer himself is the one who is usually served in general when he goes to a supermarket as he adds the products he wants to consume later. There are certain sections in which a clerk attends you in a personalized way, such as the fishmonger section. But in general, it's the same one that includes the item that you want to take home in your shopping cart and that you pay once you complete your purchase and arrive at the checkout section.

How the first supermarkets arose

Clarence Saunders was a pioneer creating the first supermarket in the world in which it occurred to him to put merchandise for sale at the mercy of buyers. His goal was to save time and work for the salesperson, and he succeeded.

In this way, Piggly Wiggly was born in 1916, the world's first supermarket chain in which the customer could buy and observe the products and pay at the exit.

Operation of a supermarket

Customers enter the establishment with the objective of acquiring goods for their use, whether they be edible or personal. They usually go through it with a cart or shopping basket to be able to house all the products they want to buy.

The articles are organized and distributed in sections that have been planned in advance and that are also organized according to marketing lines to obtain a greater sales achievement. For example, the fact that there are certain products in view of the consumer to the detriment of others.

It's known that basic necessities (eggs, milk, bread, fish...) are placed far from the entrance and are distributed throughout the supermarket in such a way that the customer can travel the entire space to buy more groceries during the journey, for example.

In addition to the sections where the consumers themselves are served, there are also certain areas where a clerk is in charge of serving the users. The area of ​​fishmongers, greengrocers or delicatessens are the example of this. In them, a ticket is usually taken where a shift number is reflected that they must respect to be attended.

There are also exhibitors at the exit, when the purchase is to be paid, with products such as jelly beans, chewing gum, batteries, whose purpose is to buy impulsively while the products are passed through the cash register.

In supermarkets the layout, lighting, order and distribution are studied to achieve the greatest effect on consumers and the last final objective is to increase sales.

With the expansion of the internet, establishments have realized the enormous potential that exists thanks to the internet, and have opened online platforms to reach the largest number of households and boost sales.

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