Store - Term Overview

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The store is a type of commercial establishment in which people buy goods or services in exchange for the disbursement of a certain amount of money, that is, the monetary value with which the product or service has been assigned. The sale in these establishments is generally retail, that is, the products are sold by the unit and it's not necessary, as in wholesale, to buy large quantities of a product to be able to buy there.

Traditionally, stores are small establishments that offer direct attention from a salesperson who advises on the products and services sold there, in addition, it involves the presence of a counter or table that fulfills the function of separation, division, of the sales room regarding the items that are for sale. The store would be something like the opposite of the trade known as free service in which it's the consumer himself, the client, who approaches the items, chooses them and takes them to the checkout line to pay for them. While currently the term shop is even used to designate the free service businesses that we mentioned, in reality its use to refer to this type is not correct.

So, the main difference that the store proposes to us with respect to the mentioned shops is the personalized and quite exclusive attention that they offer to their customers. In some way we could say that the store allows us a calmer way of buying, we can carefully appreciate the product, in addition to having a vendor predisposed to tell us about the advantages and scope of the product in question.

This situation doesn't usually occur in large stores, where there are plenty of people and there are no vendors dedicated exclusively to meeting the demands of consumers.

Stores can be dedicated to marketing a single type of product such as clothing, furniture, decorative objects, food, electronic devices, among others, or offer a wide assortment of products.

Meanwhile, the store can function independently, alone, in a physical space or be integrated into a shopping arcade or shopping center where it'll share space with other stores. Both in Spain and in Latin America the store is a traditional venue and represents the highest percentage of sales of basic products and food.

Virtual stores

With the rise of new technologies, specially the Internet, the virtual store has gained importance, a website through which users can purchase products online, just as if they were in a physical store and of course with the benefit of not having to scroll to it, since most offer catalogs with detailed information on the product, photographs and values, with which the customer already has all the information necessary to decide their purchase.

Also, virtual stores to seduce their buyers who don't like to travel to the physical place to buy offer them payment electronically, through credit or debit cards and a product delivery service at your doorstep.

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