Presentation - Term Overview

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Presentation is the action and effect of presenting or presenting oneself (making a manifestation of something or giving it to someone, proposing, introducing someone or something). For example: "Two hundred journalists attended the presentation of the new iPhone, which was attended by Steve Jobs", "This afternoon I have a presentation of the company in a downtown hotel", "After the presentation of rigor, the coach and the new reinforcement of the team began to talk about shared objectives ".

It can be said that presentation is a process that allows the content of a topic to be displayed before an audience. It's about offering information or making it public through a speech, texts, images, videos, audio recordings or multimedia components.

For many professionals, making a public presentation represents a great challenge; While it's essential to have skills speaker, there are several tips that can help anyone achieve better results when addressing an exhibition:

- Stand up : as long as the characteristics of the room allow it, a presenter who remains standing from start to finish inspires more confidence in his audience, shows him that the subject is so important that he is willing to invest all his energy in it. In addition, given the freedom to move around the stage, it's possible to react more effectively to the response of the audience, as well as reduce the chances of boredom;
- Eye contact with the audience : although many professionals recommend fixing your eyes on a distant point to avoid distractions, there is nothing more satisfying for the public than feeling part of an event. When the presenter takes the deference to establish visual contact with several of his listeners, he conveys his respect for them, he makes them understand that the presentation is directed at them and that it's not a simple repetition of previously memorized data;
- Know the content in depth : prior to presenting a topic, it's essential to immerse yourself in it, to be able to defend it without having to study a speech. Regardless of the affinity that one naturally feels for the content, you must convince yourself of its validity and its importance in order to later transmit it to the public. Also, it's always good to be prepared for potential spontaneous questions, the answers to which are generally not found in the script ;
- Send clear messages : When looking to show a product or service to an audience for the first time, it's important to focus on the fundamental points and leave the details for future presentations. The excess of information is counterproductive, since it confuses the public, which can result in a failure very difficult to reverse;
- Use anecdotes : without resorting to humor, the narration of stories of an everyday nature can be very useful to momentarily break with technicalities and attract the audience, presenting them with a more familiar terrain. For example, if you try to describe the revolutionary interface of a computer program, it's friendlier to begin by saying "I always wondered if there was a possibility of making our system more user-friendly" than simply detailing its characteristics.

Other meanings

The presentation is also the exterior or facade of something : "The teacher congratulated me on the content of the work, although he told me that the presentation was poor", "The food is exquisite and the presentation of the dishes seems a work of art", "The presentation of the chocolates includes a hand-painted wooden box. "

In medicine, the presentation is the pharmaceutical form of the drugs. Syrup, capsule, injection and drops are some of the existing presentations: "I recommend you take Biclozón in any of its presentations: syrup or pills. "

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