Objective - Term Overview


An objective is an ultimate goal or end towards which the actions or operations of a specific project are directed. Everything we do has an end, a final meaning where we want to go, which is the sum of the steps taken to achieve it. That is a goal, and our measure of success or failure will generally depend on our ability to achieve it or not.

The objectives are usually raised before taking action, since it's convenient to know where we are going before starting to walk, that is, we can only determine the best route to success if we know what the objective we have set ourselves is. In this way, objectives are part of any planning attempt in any area.

Academic research, feasible projects, business plans or military strategies always have in mind the goal set in advance, and therefore seek to determine the most convenient method (faster, safer, more lucrative, etc.) to convert it. in reality. Once a goal has been reached, another will emerge later in order to continue the action.

Objective and subjective

Another use of the term objective is the one that has to do with objectivity, a word that derives from the name of the lenses of microscopes, riflescopes and other devices that allow the normally invisible to be seen clearly. In this sense, the objective has to do with what isn't clouded by external considerations, that is, for reasons that have nothing to do with what is observed.

For example, if a person asks another for their objective opinion regarding how a garment fits, they are asking for a stark, real opinion, which puts aside caution or the fear of hurting them with their opinion and simply says what you think.

The opposite, in that sense, is the subjective: that which depends on the point of view of each person, their emotions and personal opinions. An objective judgment isn't carried away by emotions or feelings; a subjective judgment, on the other hand, is made up of them.

Types of objective

Goals are usually classified in two different ways:

- According to the time it takes to do it: The objectives are classified into three, depending on how close their realization is in time:
- Short-term goals: Those that are very close to being realized or that will take a short time to achieve.
- Medium-term objectives: Those that cannot be realized immediately, but also not in the very distant future.
- Long-term goals: Those that we propose for an uncertain future, usually remote, but that guide our present actions.
- According to your perspective: Taking into account the elements on which they focus, the objectives can be of two types:
- General objectives: Those that are very comprehensive or involve a mission in a broad way.
- Specific objectives: Those who are limited or go to the punctual, to a specific task.

Objective examples

Some examples of medium, short and long term objectives can be:

- Quitting smoking (long term)
- Increase the weekly sales of the website (short term)
- Increase the client portfolio twice (medium term)
- Take over the market and be the leader in the region (long term)
- Jogging for 15 minutes every day (short term)
- Lose a couple of kilos at the end of the month (medium term)
- Stay fit (long term)

Administration objective

The administration has only one objective: efficiency. This means the best or most convenient management or management of the resources that are available for some purpose, so that not only can the proposed goal be achieved, but also that it be done in a definitive, precise and not more expensive way. the indispensable.

For this, the administration defines the most suitable structures for the use of available resources, evaluating the entry, exit and control processes available to an organization or a system, be it a company, a country or a family.

Other objectives

- In organizations: The objectives are the values ​​and purposes that are intended to be achieved in the near future. In marketing science, goals refer to product innovation in order to drive sales, increase productivity, and more. We can also talk about the objectives when we refer to those goals that a professional wants to achieve as such, such as reaching a high position at work or being able to do a doctorate or volunteer, any fact that adds to their curriculum vitae.
- In learning: They are stages that are accomplished little by little and prove that the knowledge has been acquired. Teachers usually carry out periodic evaluations to be able to test if all their students are at the same level in learning, if all have already met the objective for that month, for example.

We also talk about targets when we refer to shooting practice where you shoot at them and have the purpose of adding experience. This target is set at a certain distance and within this range, shooters practice. For example, the command may be to shoot at a target at a distance of about 25 or 30 meters.

- In the military field: An objective is a place or thing that is going to be occupied having a certain plan to be able to reach it. In this case, an objective may be to shoot down a plane, occupy an area or rescue someone.
- In the field of optics: We speak of an objective referring to a lens, which works as an instrument that is going to be located in the area that points towards an object.

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