Layout - Term Overview

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While there is no specific and unique thing to refer to as layout, in general, this term refers to the prior planning that is made of a thing or a project, so that its parameters can be measured, monitored or modified in time.

Thus, a Web programmer who works for a company, first sends their employers a layout that exposes the visual and computer framework, so that it can operate as a sketch and serve to develop multiple Web pages.

In short, the layout is the prior presentation of the disposition of the information of a project, which is submitted to its directors before, during or about to terminate the work.

The degree of complexity in its elaboration will be proportional to the progress in the definition of the project: initially just a few sketches and sketches, but later a much more elaborate and established proposal.

Layout of a company

In marketing, we speak of layout to refer to the location of products or services in a store or in a market, that is, to their strategic arrangement to minimize labor consumption and guarantee the correct exposure of each product.

The marketing-layout pursues the objective of maximizing sales per square meter, grouping or isolating them based on the consumption criteria that characterize a given market. For example, when it comes to shelving, you usually choose between two types of layout : rectangular or angular.

Industrial layout

In industrial matters, the layout usually has to do with the supply chain and the layout of the warehouses, among other issues that warrant prior logistics planning.

Thus, the optimization of the transfer processes of the raw material or the processed merchandise is pursued, to maximize the speed of preparation and reduce effort.

This is due to the fact that both in warehouses and distribution centers space is finite and requires strategic planning to achieve a rapid flow of materials, in the first case, or an optimization of the picking (selection) process in the second.

Layout in graphic design

All graphic design presents a visual framework, a minimum order of allocation and distribution of graphic elements in the given space (a sheet, a monitor, etc.), and that often determines logical, causal or interpretive relationships of the message.

For this reason, the development of advertising campaigns, web pages or flyers, for example, usually has a previous stage of drawing sketches and graphic models. This is known in graphic design as layout.

This stage is key to understanding what the client is asking for and to show him from the start a possible frame of shapes, colors and spaces in the product, before actually starting to produce it. There are usually several stages of layout before you risk producing an original design.

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