Hypermarket - Term Overview

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A hypermarket is a self-service establishment where products are sold at retail, and whose surface is approximately greater than 2, 500 square meters.

In this type of establishment, consumers can choose the products they want, and include them in their shopping carts. At the end, there is a checkout service where they can pay for the purchase that has been made.

The first hypermarket as it's known today was carried out by Carrefour in 1963 in Paris.

Since then, and due to its good operation, it has spread to other countries at breakneck speed.

They are usually located on the outskirts of cities, and also have a large space dedicated to parking.

Highlights of hypermarkets

These are the following:

- They have an optimal location for consumers by being in areas with easy access through roads, roads, and means of transport.
- They have a large area divided into the establishment itself, and into large car parks to facilitate access and stay for users.
- They offer very competitive prices, promotions and discounts that are of great appeal to the public.
- They sell a wide variety of products: food, textiles, for the home, sports, among others.
- There is a specialized salesperson in each section to offer personalized information on each product. This facilitates that the process is simple, and to be able to buy articles in an efficient way with the detailed information about them, as well as to resolve any questions that arise during the purchase period.
- Self-consumption favors that users can go shopping in a relaxed way, and have access to all the articles to be able to value, buy, and choose the most appropriate according to their needs.
- There are numerous advertising campaigns dedicated to promoting consumption in these establishments, and publicizing the many advantages and offers that exist in them.

Difference and similarities between a supermarket and a hypermarket

The main ones are the following:

- A supermarket is an establishment with a surface area less than or equal to 2, 500 square meters, while a hyper-store has that surface, or a larger area.
- The hypermarket is usually installed in peripheral areas, and has large areas of parking, on the other hand, a supermarket can be found within central places of the urban nucleus, and doesn't have the large authorized areas that hypermarkets have.
- They both offer retail products.
- A hypermarket usually has great advantages for users since it's accessible, and has affordable prices for the general public. It's common to see various offers such as sales of 3 × 2 products in food where the user can take three products, and pay only two. However, for entrepreneurs it's still a great investment because it also involves including a large rotation of products on a regular basis.

On the other hand, it must also be taken into account that it requires a series of licenses that must be approved by the institutions so that they can be established in the areas planned for these large centers to be opened to the public.

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