How Do You Write a Marketing Plan For a University?

Category: Blog, Type: Sales and Marketing

How Do You Write a Marketing Plan For a University?

For college management studies, particularly those focused on marketing, it's usual to prepare a marketing plan as a requirement for their marketing course. A marketing plan is a part of business plan that contains a list of organizations that should take an organization to advantage to consumer stand and competitors win.

- Research the market of your product. Information about how the market works will be your guide in writing a good marketing plan. Realize the target market, the competition, how your product compares to others, the budget, pricing and promotion strategies.

- Position your business. With this, your guide becomes the mission of company. Since the mission statement describes the aim of organization, the marketing plan should be according to it.

- Determine the marketing goals. Typically, your objectives should be based on 8Ps: price, product, promotion, placement, people, physical environment, process, and packaging. Play on these concepts and write a marketing plan with a balance among the 8 aspects. It is also best to quantify your objects; that is, to set up a sure value or number of predicted outcome of different activities, so that the performance of marketing plan can be tracked.

- Begin writing. When writing your marketing plan for university, it's necessary to utilize clear, concise and easy language. Try not to utilize words with numerous words and jargon, but ensure that the words you utilize are descriptive enough to activate the concept you're trying to say, and convincing enough to convince your reader that your plan will in fact work. Your marketing plan should contain both your creativity and your extraordinary knowledge of market.

- Follow the accurate format. There's a standardized format for writing a marketing plan and it often consists of following: title page, abstract, situation analysis 'including the macro environment, market analysis, consumer analysis, internal and a summary', chance and problem analysis 'SWOT analysis' ', objectives, strategy, program of action, financial forecast and controls.

- Follow the 80:20 rule. To make sure maximum impact of marketing plan, study the 20 percent of services, products and clients as this will make up 80 percent of volume and profit.

- Set a time schedule. You should make a list of things to do and when to have them done. Also note the needed meetings and appointments for status updates.

- Read your marketing plan again and check it again. Since your plan must have a professional and business sense, it is imperative that your plan dose not include typographical and grammatical errors. Also, have your classmates review your plan before submitting it to your professor.

Now that you've finished your marketing plan, the next step is to put your plan into action. Though the writing is considered difficult, the actual execution of plan can be 10 times more difficult. Ensure to follow your plan, particularly the timetable, by the book to make sure maximum positive outcome.

See Also

Category: Blog, Type: Sales and Marketing