Channel Marketing Director Resume Sample

channel marketing director job resume
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Channel Marketing Director Job Resume Sample
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Document Summary:

Job Title: "Channel Marketing Director"
Example Ref#: Job Resume (#CV13947)
Categories: Channel, Marketing, Director

Sample Job Resume For Channel Marketing Director

Professional Experience:

Channel marketing director, 11/2010 - present

Responsibilities

As Channel Marketing Director, My job duties are to:

1) Lead all channel marketing efforts nationally for one or more key customer channels including the development of channel marketing strategies tactics based on deep subject matter expertise in prioritized customer channels

2) Serve as the subject matter expert on channels to upstream product managers to configure franchise materials as needed for effective value delivery in the channel

3) Develop a strong level of insight into channel marketing & core business drivers, lead channel marketing primary and secondary market research, including distillation of channel data analytics into channel insight

4) Provide guidance on call point requirements tactic prioritization for channel

5) Consult on design of channel focused tactics at franchise level

6) Provide voice of customer into the strategic planning process

7) Design and develop impactful channel marketing strategies and plans that market the quest value proposition to the channel delivers value across the full portfolio

8) Develop strategic marketing plan for channel including incremental tactical programming recommendations investment requirements to maximize opportunities

9) Design, develop manage rollout all tactical elements of the channel marketing strategy

10) Manage deployment of non-personal promotion customer marketing efforts like multichannel



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