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The Best Resume Cover Letter Format Will Help You Fill A Need

You have no doubt heard of the sound business advice of all entrepreneurs which is “find a need and fill it”. Well this exact same advice can apply when you are looking for the right resume cover letter format to present to a prospective employer. It is essential when preparing your CV that you include everything that your future boss is going to want to see and it is even more important in your cover letter that you show that you can fill the need that they have. So how do you go about doing this?

To make thing easier it is best that you split this process up into two stages. Find out what your employers needs may be Obvious really. How can you prove that you have what it takes to fill the need if you don’t know what it is? So start by writing down a list of around twenty companies that you would like to work for. Yes that’s right, segregate who you would like to work for as opposed to what jobs are available. It is right at this point that most people get it wrong by simply picking up the newspaper and looking down the classifieds for any job advertisement. Think about it if you get a job with a company that you really want to work for and most importantly look forward to working for, you will be in the correct environment to do your best work. In such an environment you will shine and even if you start off in a job that you didn’t particular want, you will be able to progress, sideways or upwards to something within that organization that you enjoy.

The alternative is that you take a job that you do like within a company that you detest and very soon you will be dreading going to work and will be back looking for another job in double quick time. Once you have the 20 or so companies that you have identifies as companies who you would like to work for, start doing a little research on what their need may be or what opportunities these companies may have. If you have a network of personal or professional contacts within the areas that these companies operate you can start by tapping into them. If not, use a professional service such as Linkdin.com or try Myspace.com and Zoominfo.com, these websites are great resources and what’s more they are free. Another great free resource for this type of research is Google Alerts who will notify you by email any time your target company is in the news (Google.com/alerts). The next phase is also essential

Demonstrate how your skills or experience can fill a need that they have
To do this you must first sit down and really study your own background and what you have achieved to date. It always surprises me that so many people who are searching for or indeed applying for jobs haven’t taken the time to actually get to know themselves. So start by selecting three specific skills or areas of skill that you have, these do not need to be connected although sometimes it helps if two of them are. Let me explain.

Let’s say that you have identified three core skills that you have, in this instance we will take marketing, customer service and writing. Having done this, next try and quantify these skills into something that your employer will see as something that can help them

Ok, let’s say you take your skill of customer service and you want to quantify this into some kind of value for your employer. Think back on your working history and pinpoint a success story related to that skill. Example: your company screwed up big style with a major customer who was threatening to take their business to a competitor; you were able to calm them down, help solve the problem and retained them as a client. Now if that customer was spending $300,000 a year and you managed to keep that customer, then it is obvious that in this instance your customer service skills were worth at least $300,000. The value of your skill maybe less or even more than this but the only way you will find out is by digging deep, if you look hard you will find something even though it may be hidden or disguised.

Can you see how this is starting to take some shape? You’ve identified the companies that you would like to work for, you’ve dug deep, found a success story and attached some dollars to it. Now you need to match your skills to a prospective employers needs, that’s where your previous research or information from Google alerts comes in to play.

Let’s say that you have discovered that one of your target companies – for our purposes we will call them ABC Inc – has announced that it wants to open up some new markets and increase their annual revenue. Your next job is to let ABC know that you have the skills to indeed help them with what they are trying to achieve, or put another way show them that you can fill their need. You will under normal circumstances only get two opportunities to do this and that is with your resume cover letter and a job interview and guess what, you won’t get the interview unless you have grabbed their interest with your cover letter.

This is why the correct resume cover letter format is essential. The pertinent part of what you want to get over to your potential employers may go along these lines “Having read recently that you are looking to expand ABC Inc by opening up new markets, I also noticed that one of the countries you are looking to break into is Spain. I have recently created new sales of $880,000 working for XYZ Inc who you will be aware operate in the same market place as yourself and I believe that this experience coupled with my knowledge of the Spanish language would make me an ideal candidate to help you achieve your goals

This approach will greatly increase your chances of getting an interview, because you have done your homework and told the employer that you care enough to make an effort. Yes there’s that word again, effort, all of this will take a little work on your part but it will pay dividends in the long run.

You must make the effort to find out what the specific skills your target employer is looking for, then dig deep and find a success story that aligns with those needs. Attach some dollar return to that success story and incorporate all of this into a great resume cover letter format and you will be fired up ready to blast any competition away.